Ollie's Bargain Outlet Holdings Inc is a retailer of closeout merchandise and excess inventory. The company sells name-brand household items that consumers use every day at prices heavily discounted compared with traditional retailers. It offers customers a broad selection of brand-name products, including housewares, bed and bath, food, floor coverings, health and beauty aids, books and stationery, toys, and electronics. The company operates stores across the Eastern half of the United States. Its differentiated go-to-market plan is characterized by a fun, engaging treasure-hunt shopping experience, a compelling customer value proposition, and witty, humorous in-store signage and advertising campaigns.